Afrobeats and rap artist, Jinari has reiterated his belief that audiences no longer pay enough attention to quality music.
The fast-rising musician expressed concern over the growing volume of music content on social media, arguing that many songs gain traction because of trends rather than artistic quality.
He also noted that some emerging artists pursue music primarily as a shortcut to fame and financial success instead of genuine passion.
Speaking on At the DJ’s Mercy with Chairmolele_mic on Radio Univers on July 17, 2026, Jinari shared his frustrations as an upcoming artist, explaining that the influx of less authentic performers on social media makes it difficult for talented musicians to reach the audience they deserve.
“Most of these days people don’t actually listen to good music. As a music lover, the way I pictured the music industry wasn’t what I found after getting into it.”
He further explained that the increasing number of aspiring singers has become worrying because audiences often place all upcoming artists in the same category, making it difficult for genuinely talented musicians to stand out.
“Watching most of TikTok made me realise that everyone wants to sing, and it’s worrying because as an upcoming artist people see your content and skip it, even if you’re delivering good content. They’ve encountered other emerging artists who are not good, so they see you as the same and just scroll,” he explained.
According to Jinari, this trend makes building a loyal fan base on social media increasingly challenging, as the poor performances of some emerging artists negatively shape audience expectations.
He further highlighted the various rebrands he went through and believes that each stage of his rebrand contributed to refining his sound and performance.
“I started off as Guy Wascoster, and it wasn’t giving the vibe I wanted. Then I became Thug Boy Trend, which introduced me to real rap. But I used to listen to more of Olivetheboy and Lasmid, and I realised there was more to music that I could explore.”
Speaking about his creative process, Jinari disclosed that he writes music from personal experiences while ensuring his songs remain relatable to listeners, a quality he believes defines great music.
“In writing music, you try to put out yourself. In doing so, you make it relatable, and then it’s good music because people actually go through the same things as you do,” he explained.
He later broke down the inspiration behind his latest release, “Blessings,” describing it as a reflection on his personal growth and gratitude.
The song celebrates resilience, hard work and God’s guidance, inspired by improvements in his mother’s life and his partnership with his new manager, Fireflexx.
Jinari is currently promoting “Blessings,” which was released last month and is available on all major streaming platforms.
Story by Prince Owusu Ayeh|univers.edu.gh
Edited by Anita Azawodie
