Junior Common Room ( JCR) President of the University of Ghana Business School, Lowell Kwesi Acheampong, popularly called DJ Phantom has revealed that current crops of Disc Jockeys (DJs) have decided to brand and present themselves better due to the preconceived ideologies people have about their craft.
Speaking to Univers Entertainment, the student leader who doubles as a Disc Jockey, said DJs are gradually breaking the jinx about their craft and branding themselves well in attract the right customers.
If we could take it back to somewhere 2005, 2004 DJ’s were not that recognized, when DJ’s are going for weddings they just wear any sort of thing and them present themselves but if you look at now DJ in 2018, 2016, 2017, you can see that DJ’s are now presenting themselves well. There’re situation were I go for weddings in suit and people even think I’m the groom man or I’m the groom and when people see you that way, people wouldn’t think that is a DJ but now we are all presenting ourselves in that manner where that respect we want is coming up little by little. So yeah , we are getting there.
He further mentioned how he wants to bring new dynamics such as being a corporate worker whiles entertaining people
I want to help change that narrative, somewhere like DJ don’t fit to be a leader like all of that so I want to try and change all that mindset about DJ’S. So for now I know all DJ’s are doing well but I have not seen any DJ into Student leadership and at the same time doing DJ. So I feel like I’m trying to create a brand on it own and I want to combine corporate work and DJ together.
Dj Phantom shared he rose through the ordeals of life to be where he is at the moment.
I went in for this competition Hitz fm hottest DJ and I went in just with a laptop and I did my best but it got to a time I couldn’t go again because with a laptop you can’t win the competition. They need someone who will be scratching and making all this mix, and that time I didn’t have, so they brought me out because like I couldn’t go any more and they took me out of the competition but I didn’t let that discouraged me.
Gideon Nicholas Day contributed to this story | univers.ug.edu.gh
