Emerging Ghanaian artist Ajuma is carving out a distinct identity in the music scene with what he calls AfroSounds, a personal fusion of multiple Afro genres into one bold, emotional, and authentic style. Hailing from Boadua Akwatia in the Eastern Region, Ajuma’s music is more than entertainment; it’s a journey of pain, purpose, and resilience.
Speaking on At The DJ’s Mercy with Kvng Kelly on Radio Univers, Ajuma opened up about his beginnings, his philosophy, and what fuels his sound.
From SHS to Dream City Studios
Ajuma’s music journey began during his days at Winneba Technical Institute, where he started recording with downloaded beats and basic equipment. After secondary school in 2020, he began making professional music independently until fate stepped in.
“My signing was a miracle,” he recalled. “My managers discovered me through a freestyle I posted on Snapchat and reached out personally.”
In late 2024, Ajuma signed to Dream City Entertainment, a label he says has relieved him of the burden of managing bookings, media outreach, and other responsibilities that can distract an artist from creating.
Why he chose the name ‘Ajuma’
Ajuma’s stage name is deeply symbolic. Born without any strong memories of his father, he took up his father’s name as a tribute.
“I don’t have any Daddy memories. But I chose to carry his name, AJUMA, so anytime people mention it, I know he still lives on through me.”
The truth behind ‘Suro Nipa’
His latest release, “Sro Nipa”, which translates to “Fear Humans”, is a raw expression of personal betrayal and the lessons learned from life.
Ajuma shared how losing his father at the age of five changed his life. At the time, family members pledged to support him. But as he grew older, those promises faded.
“They told me they had my back. But eventually, I’d call and they wouldn’t even pick up,” he said.
The song also touches on broken trust among friends, particularly how private conversations are often carelessly repeated or weaponized by others.
“You tell someone something indoors, and the next minute, strangers know about it. Humans are like bile; you have to carefully dissect them to see their true nature.”
Looking ahead: New EP and big dreams
With “Sro Nipa” generating buzz for its emotional depth, Ajuma is not slowing down. He revealed that a new EP is in the works and that Ghana should watch out for what’s next.
“I’m putting in serious work. The world hasn’t seen anything yet,” he said confidently.
Ajuma may be relatively new to the mainstream spotlight, but his sound, story, and spirit make him a rising star to watch, especially for fans of music that goes deeper than the beat.
Watch excerpts of the interview below:
Stream Ajuma’s Music on various platforms below:
Apple Music: Click Here
YouTube: Click Here
Audiomack: Click Here
Boomplay: Click Here
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Story by Kelvin B. Annor-Yeboah | univers.ug.edu.gh
Edited by Kelvin B. Annor-Yeboah
