Hisense Ghana has officially announced a contract extension deal with their long-time partner, Asante Kotoko Football Club for an additional three years.
Hisense has been the club’s official electronic partner since the beginning of the 2020-2021 Bet Pawa Premier League season with collaborations on various activations.
The renewed agreement, which covers a period of three years comes with an undisclosed amount plus products from the electronic giants.
The original contract which expired this year was signed during former Asante Kotoko’s CEO, Nana Yaw Amponsah’s tenure of office.
There were several speculations as to whether the new Interim Management Committee (IMC) of the club led by Nana Apinkra Akwasi Awua would be able to convince the company to renew agreement with the club.
However, the Interim Management Committee (IMC) of the International Football Federation of Football History and Statistics (IFFFHS) club of the century has succeeded in striking a favourable deal for both parties.
In the initial sponsorship deal, Hisense Ghana presented GHC 3 million each year to the Porcupine Warriors while offering the club several products valued around GHC 230,000 to help the Adako Jachie project.
In the glory season of Asante Kotoko, where they won the league title with current coach Dr. Prosper Nartey Ogum, it emerged that Asante Kotoko sponsors, Hisense, paid a combined GHC 25,000 to opposition players for scoring against the Porcupine Warriors in the second round of the 2020/2021 season.
Hisense Ghana released a statement expressing their readiness to continue working with the club and held praises to the group’s zeal, commitment, and effort.
A statement from Hisense Ghana read;
“Hisense is thrilled to announce the extension of our partnership with Kotoko because we have witnessed the passion, dedication, and hard work displayed by the team.”
The electronic giants lauded the commitment of the club in achieving the common goal for both parties.
“Their commitment to excellence both on and off the field aligns perfectly with our brand values. Through this partnership, we have not only seen increased brand visibility but also a strong connection with the Ghana Soccer fan base, which is truly remarkable.
The leading name in electronics wished the club success in their quest to reclaim the Ghana premier league trophy.
The electronic company also expressed their hopes in the team and are expectant of great achievements ahead.
“We are confident that they will continue to make us proud, and we are excited that we are part of the History in Ghana football.”
“Together with Kotoko, Hisense looks forward to an outstanding season filled with memorable moments and shared success. We are committed to supporting the team in every possible way and anticipate a season filled with remarkable achievements. Here’s to another season of excellence and memorable history.”
Story by: Asack Pius | univers.ug.edu.gh