Twitter announces ‘Blue for Business’ to help identify brands and their employees

Kwabena Boateng Asiedu
Kwabena Boateng Asiedu
2 Min Read
Twitter Blue


Twitter has officially announced Blue for Business, a subscription geared toward companies that want to “verify and distinguish themselves on Twitter.

The service will let companies link their main accounts with those of their employees to make it easier to show that someone actually does work for them.

Today we’re pleased to announce Twitter Blue for Business, a new way for businesses and their affiliates to verify and distinguish themselves on Twitter.

We are taking Twitter Blue’s rollout as an opportunity to further enhance and distinguish businesses on Twitter. As a Twitter Blue for Business subscriber, a company can link any number of their affiliated individuals, businesses and brands to their account. When they do, affiliated accounts will get a small badge of their parent company’s profile picture next to their blue or gold checkmark.*

By creating this connection, we’re making it possible for businesses to create networks within their own organizations–on Twitter.

This is an incredible moment for businesses to further incorporate their affiliated individuals, businesses, and brands into the DNA of Twitter. In the future, we plan to layer more value into the offering to help businesses and their affiliates get the most from Twitter.

The social networking company said the full rollout of the new feature will be opened to more businesses next year.

We are piloting Blue for Business with a select group of businesses. Next year we will roll this out to more businesses who wish to subscribe.

Story by Kwabena Boateng Asiedu | 

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